Ranking on the first page of Google does not yield the same results as it used to do in the past. To get the desired number of clicks, you will have to rank in the top three results. According to a study, 75% of the clicks get the top three results. The number one result alone gets 30% of all the clicks. So it is essential to stand among the top three. Following are some of the strategies that you can employ to rank high on Google:
In the past, Google would only focus on the keywords embedment and rank your content on the first page. However, now the Google algorithm has changed. You cannot rank on the first page until your content has value. So, you need to create fresh and valuable content that could solve the problem your audience might have.
Unique content is one of the factors that Google counts while ranking the websites. It tends to compare your content with the other websites and ranks it only if it offers something unique. If you use the same content on another website, you cannot expect it to rank high.
Although there is no definite word limit that ranks high, Google tends to prefer elaborated and detailed articles.
Google tends to promote easily comprehensible content. To create such content, you need to organize it using heading, bullet points and numbering.
Building internal links is also an important factor in ranking your page high. Internal links connect from one page on your website to another page on the same site. With the help of these links, Google understands your site better, which eventually leads your site to the first page.
You must be careful about the number of internal links you add because too many links (more than 100) might negatively affect the ranking.
Focus on User Intent
People type in search engines to find an answer. This purpose is called user intent. It is important to consider the search intent for your keyword. There are four types of search intent which are as follows:
Commercial Intent means exploring the internet to do research about a product that you intend to buy in the future. For instance, The best laptops for 2022.
Transactional Intent refers to the people’s intent to buy the desired product. They just need to land on the right page.
Informational Intent means when people search on the internet to educate themselves about something. It might include information about commerce or history.
Navigational Intent refers to the users’ intent to land on a specific website. For instance, Instagram or Twitter. So, it is important to set your site so that it can appear in the search results when people come online with navigational intent.
Why is User Intent Important?
Creating your content according to user intent helps rank your content. You need to research which websites are ranking on the 1st page against the keyword you are using. This will help you to create content that will rank up. When your content matches the search intent and solves the user’s problem, it will automatically appear in the top searches. So, focusing on search intent is so essential.
Use Video Content
Google’s 2022 algorithm favors video content. Sometimes, Google tends to show the video content and infographics on the top results. It helps users to understand whatever message they want to deliver. So, it is important to add video along with written content.
On-page or technical SEO is the most crucial factor to rank your site on the first page. Here are some of the elements that you need to focus on to make your website fully optimized:
- Page Titles
Here is how to embed keywords in your content to make it optimized:
- It is important to mention your keyword at the beginning of your title. Google tends to track the keywords that appear at the title’s beginning.
- Try to write long-form articles of more than 1800-1900 words.
- People tend to think that keyword stuffing helps in ranking their site. However, that’s just a myth. It gives the opposite results.
While performing On-page SEO, you also need to focus on some other factors that include:
- You have applied security on your domains.
- The optimization works for every device, including mobile phones.
- Your content should be unique.
- The website loading speed must be high.
- All the links you add must be functional.
Premium Quality Backlinks
High-quality backlinks play a significant role in ranking your site on the first page. Such backlinks save your website from going down even if you happen to connect your site with a spam site. Plus, such links will boost organic traffic.
Following are some of the factors that make a backlink worthwhile:
- Links with high domain authority. (You must not go for the links of sites with a ranking below 40).
- Links that are relevant to your niche.
- Those which the users trust.
One factor that might be triggering for you about getting high-quality links is that they are quite hard to get. Plus, they demand so much of the time to bring organic traffic.
Lamar G Marketing Tree
Lamar G Marketing Tree is a great website that will help you rank your site in the top three results. The Google algorithm tends to change every now and then. It becomes hard to keep pace with the ever-changing system. So, we are here to make this challenge easy for you by creating amazing websites. We prioritize the provision of premium quality services to our clients by creating websites that are not only attractive but also fully optimized. Make us your partner in the business and get ready to rank in the top results.