It is not always easy to handle everything perfectly with a growing business. Especially in the online business, one needs to look for many things including, content creation, management, marketing and approaching the right customers. Handling so many things might get overwhelming sometimes. However, the market is full of many tools to manage your online business. Here we have mentioned some of the tools that will help you with digital marketing online, with the help of which you will be able to grow your business.

Social Media Marketing and Management

Managing social media might get overwhelming sometimes as one needs to focus on many factors to make it work. Creating, publishing content, keeping track of analytics and reporting might become too much to handle simultaneously. Hence, many social media tools are available in the market to make things easier for you. Some of them have been listed below.

Hootsuite

Dealing with several marketing campaigns can be confusing. That is when social media management tools come to save you. With 200,000 paid accounts, Hootsuite has proved to be a fantastic tool for social media management. It has helped many entrepreneurs in marketing their businesses organized. It assists you in setting up your brand and connecting with potential clients. This tool allows you to plan your posts for several social media platforms, including Instagram, Facebook, Pinterest, and Youtube. Management of organic and paid content, keeping track of customers’ views, and many other reports can also be done quickly with this tool from a single dashboard. Hootsuite can also establish coaching in social marketing to help you with the marketing of your products and services.

Pros

Amazing monitoring services
Advanced collaborating options
Personalized analytics

Cons

Limited free version
The free version lacks an analytics version
A bit expensive

OptinMonster

OptinMonster stands on the top of the list as a lead generation tool for social media. Many marketers make use of it to generate leads and conversions. It helps you to create templates for exit-intent pop-ups, welcome mats, floating announcement bars, slide-in scroll boxes so that you can attract wandering visitors and convert them into your email list. This tool is equally beneficial for both high-level entrepreneurs and beginners. The WordPress integration feature is also a game-changer.

Pros

A significant number of templates
The display rule feature is incredible
Personalized pop-ups

Cons

Lacks in analytics
Integration can also get better
The drag and drop option is not versatile

Email marketing is the key to your success!!

Email Marketing Tools

Emails are one of the most common methods to market your business. Many entrepreneurs use email marketing methods to boost traffic to their business, which helps them increase their revenue. 87% of B2B marketers and 77% of B2C marketers employ email marketing techniques. As your business grows, it might get difficult to create so many attractive emails simultaneously. So here are two of the best tools that can help you create unique emails:

Sender

A sender is a fantastic tool that helps you with creating attractive emails. It allows you to edit your newsletter content. Personalizing emails is also one of the features this tool offers. You can choose any template from various varieties to create attractive emails. You can also add visuals in the emails, including text, images and videos. This feature also helps you to add your subscribers’ personal information.

Pop-up subscription forms could also be designed with the help of this tool. This factor helps marketers a lot to boost their email subscribers.

Pros

Convenient dashboard
It helps the user in formulating a subscription form.
Drag and Drop Functionality

Cons

The dashboard might become slow
Not many templates
A bit expensive

SendPulse

SendPulse is a multi-channel marketing platform. However, it is well-known for its email marketing feature. This tool also comes with high-quality email templates that allow you to formulate customized emails that will attract customers. One of the remarkable features it comes with is sending out emails at the required time. You can also keep track of different events and send emails accordingly. It also allows you to figure out your valuable subscribers. It enables you to analyze the open and click rates; you can track who opened your email and the read and unread rate of each subscriber. This feature permits you to make a reasonable estimate of your stats. You can even set replaceable text fields to customize your emails by name, gender, date of birth, age and job role.

Pros

It helps you get connected with the subscribers at the right time.
Convenient to use
Auto Respond

Cons

Fewer integrations
It might be not easy to understand at first

Video Marketing Tools

Videos play a significant role in making our message more understandable. Today, many marketers use video marketing techniques to promote their business. Many tools have been introduced to make things easier for you. Here we have mentioned tools that you can employ for video marketing.

Biteable

Biteable is a fantastic video marketing tool that allows you to formulate high-quality videos in a pretty short time. It also offers several templates to create unique videos. Their premium plans are powerful enough for more prominent brands and brands to promote and sell their products. This tool can create premium quality videos in the blink of an eye. The process of creating a video on biteable includes choosing a template, picking a track, telling your tale and sharing with people.

A built-in library comes with many options for footage and animation with 85000+ Shutterstock clips and animations.

Pros

Convenient to use
Built-in templates
Extremely fast

Cons

It does not come with the option for square format Instagram videos.
The free plan does not allow downloading option.

Video Marketing Blaster

Video Marketing Blaster is a great tool to help you get first-page ranking on the search engine without building backlinks. It makes it so much easy for you to achieve targeted traffic. It is pretty easy to use. It comes with a feature of autopilot SEO, through which you can get top ranking without using any optimization technique. You can also make fully optimized titles, descriptions and tags. It helps you find the right keywords and provides you with video details.

Pros

Easily comprehensible tool
Handles SEO effectively
Affordable

Cons

It might not always come up with the perfect titles and descriptions
The OTOs are incredibly pricey

Bottom Line

Here we have mentioned some of the tools that stand on the top of the list for many marketers. With the help of these tools and digital marketing tips, you can quickly grow your business without any hassle. Lamar G Marketing Tree is a trustworthy site that will help you build and maintain your website presence. Feel free to contact us.